Cant say I'm any authority on the subject, but will share my thoughts if you're interested. Things change too quickly for me to stay up to date with what works best. Social Media is a quagmire. I spend far more time on the computer now than I do playing music.
In effort to do something about that, I'm always in search of new and better ways to use of SM to get the most out of the time that I need to put into it for the various activities that I'm involved with (including DCBU and Gravel Road)
Anyway, my take is that we're all in this music promo thing together, and the more considered we are, the better off we'll be in the long run.
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