Director of Online Communications and Outreach
Position Summary
The Director of Online Communications and Outreach will be responsible for strategic planning and execution of all online content and communications for the Children's Defense Fund, including websites, email, e-alerts, blogs and social networking profiles. The Director will work with Development, Field, Policy and State/Regional Office staff to produce innovative online content that captures and builds constituent interest in the Children's Defense Fund's mission and issue advocacy campaigns.
The Director will work with other departments on developing advocacy strategies and special projects to be implemented through online and offline resources and at CDF's conferences. The Director works to get CDF's message and priorities out through multiple channels and directs the department's on-line creative projects. The Director is responsible for managing the communications budget and supervising employees of the CDF Web Team, including the Webmaster. The Director is responsible for the supervision of Communications Web Team interns. This position reports directly to the Vice President of Communications and Outreach.
Mission Statement:
The Children's Defense Fund's Leave No Child Behind® mission is to ensure every child a Healthy Start, a Head Start, a Fair Start, a Safe Start and a Moral Start in life and successful passage to adulthood with the help of caring families and communities. CDF provides a strong, effective voice for all the children of America who cannot vote, lobby or speak for themselves. We pay particular attention to the needs of poor and minority children and those with disabilities. CDF educates the nation about the needs of children and encourages preventive investment before they get sick or into trouble, drop out of school, or suffer family breakdown.
Key Responsibilities:
• Coordinate with Field, Development, Freedom Schools, Youth Leadership Development and Policy Departments and State/Regional offices to execute online components of integrated public education, advocacy and fundraising campaigns.
• Managing online fundraising campaigns.
• Create compelling written and multimedia content for regular communications to CDF's email supporters and for CDF's main website – www.childrensdefense.org – and affiliated websites.
• Foster a sense of community among CDF supporters through an integrated advocacy-fundraising campaign that moves supporters up the "ladder of engagement," regular email communication, and the ability to join in the "conversation" through online communities (social networks, interactive tools in which they contribute content, etc.).
• Develop and execute a strategy for building traffic and recruiting new list members and donors through online media, search engine optimization, keyword marketing, reciprocal linking and other tactics.
• Supervise the Web Team staff and communications web interns..
• Coordinate with other departments to develop tactical campaign strategies and messages around CDF's priorities.
• With Vice President of Communications and Outreach lead the organization's creative development through video, online interactive components, print ads, and other mediums.
• Assist all departments with campaign strategies, assist the field team in developing trainings for young adult organizers and other advocates that will help accomplish our legislative priorities and equip them with the knowledge of how to manage a successful campaign for children.
• Assist with developing press lists and outreach to bloggers.
• Ensure continuity of all online communications (website, email, online events, blogs, etc) to reflect and advance the goals of CDF's organization-wide communications strategy.
• Analyze website traffic to provide data for CDF's advocacy work, community building and fundraising.
• Provide online communications support and information on industry best practices to State Offices.
• Collaborate with all departments and state offices to improve and update their online constituent database(s) of supporters and advocates.
• Stay abreast of industry best practices, latest technology, and successful (and unsuccessful) tactics and apply for more effective online campaigns.
Qualifications:
• Grassroots organizing and political savvy – experience planning and executing online and offline advocacy campaigns to move people and influence individuals in positions of power.
• Minimum of 5 years experience with online advocacy and social networking communities.
• Demostrated experience managing successful online fundraising campaigns.
• Strong writing and editing skills.
• Strong track record of taking the lead on creative projects.
• Familiarity with HTML5, CSS, JavaScript, PhotoShop, search engine optimization and other Web development tools.
• Familiarity with social networking platforms and emerging tools for online communication and collaboration.
• Experience with e-CRM (e-Constituent Relationship Management) software platforms and online action tools.
• Experience with CMS (Content Management System) software platforms, specifically Blackbaud's Luminate online.
• Strong interpersonal skills and ability to work effectively with staff on all levels of the organization.
• Minimum education requirement, B.A.
• Ability to work effectively and calmly in a fast-paced, high-pressure environment with daily deadlines.
• Commitment to social advocacy and CDF's mission to be a voice for all children in America.
Please submit cover letter and resume
The Children's Defense Fund is an Equal Opportunity Employer.
Associate Operations Coordinator Mission of the Children's Defense Fund CDF provides a strong, effective and independent voice for all the children of America who cannot vote, lobby or speak for themselves. We pay particular attention to the needs of poor and minority children and those with disabilities. CDF educates the nation about the needs of children and encourages preventive investments before they get sick, drop out of school, get into trouble or suffer family breakdown. CDF began in 1973 and is a private, nonprofit organization supported by foundation and corporate grants and individual donations. Children's Defense Fund Freedom Schools Summary Statement: Primary Responsibilities/Scope of Work Core Competencies, Qualities, and Qualifications
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