College Summit Description
Founded in 1993, College Summit is a national non-profit organization with a mission to transform the college admissions process and increase the college enrollment rate of low-income students. Today's college admissions system leaves behind a key portion of America's talent: low-income, academically mid-tier students. Working in partnership with the critical players in the college-access challenge – students, parents, high schools, and colleges – College Summit enables all these players to accomplish what none can do alone: ensure that the community harnesses the talent of all college-capable students.
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Summary:
The Social Media and Marketing Intern must be adept in social media and web communications. The most important thing this person needs to possess is a deep understanding on how social media helps organizations create buzz and attract attention to new donors and followers.
The social media and marketing intern is a part-time, temporary position paid $10.00 per hour. The intern is expected to work 16 hours/week in our national office located in Washington, DC (Adams Morgan area).
Responsibilities:
- Contribute to the development and maintenance of College Summit's initiatives targeting alumni on social media platforms including- Twitter, Facebook and LinkedIn- by planning monthly Twitter chats and Facebook video contests, researching and understanding best practices, updating content and tracking important conversations happening around College Summit's key issue areas and updating content.
- Help establish methods for measuring the effectiveness of communication strategies by conducting weekly and monthly analysis of website traffic and social media results, such as % growth in followers, engagement, retweets, etc.
- Develop and implement social media/marketing campaigns, contests and promotions
- Provide administrative and logistical support to the marketing team.
- Research social media opportunities for the organization.
Minimum Requirements:
- Seeking an undergraduate (junior or senior) or graduate student pursuing a degree in marketing, PR, communications, business and/or journalism (related fields will be considered).
- Exceptional writing ability, including a strong command of tone and mechanics and the ability to write creatively, stimulating interest and support from diverse audiences.
- Comprehensive understanding of and skill in navigating social media outlets, including Twitter, Facebook, etc.
- Ability to collect, analyze and synthesize information.
- Must be willing to work 16 hours per week at our National office located in the Adams Morgan area of Washington, DC.
Technical Skills
- Microsoft Office (Excel, Word, PowerPoint)
- Facebook and Twitter familiarity a MUST, plus a general knowledge of how to leverage other social media outlets (i.e. LinkedIn, Pinterest, etc)
- Strong research and writing skills
- Excellent organizational skills and attention to detail
- Ability to work independently with little supervision and willingness to learn and develop new skills on the job
- Experience using Adobe Photoshop or Illustrator a plus
- Video editing also a plus
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