Social Media Manager
The Social Media Manager is a vitally important position at Common Core, a rapidly growing non-profit that helps school districts across America meet their curriculum and training needs. The manager needs to be someone who is able to apply a complete understanding of Common Core's products to the task of communicating across multiple social media channels. An education background is a plus, but not required. We believe in reaching out to educators as people first.
The social media manager is responsible for owning and executing the social media strategy, managing both the long-term plan and the day-to-day activities.
Responsibilities:
Own the social media strategy
- Continuously update the social media strategy based on input from CCI executive staff, feedback from social media communities, and performance of social media activities.
- Continuously research best practices and incorporate into social media strategy.
- Report to executive staff on the performance of social media activities and shifts in strategy.
Manage and execute social media content creation
- Monitor news and research sources for articles and other content that could be used in social media.
- Work with executive staff and curriculum brand leaders to continuously update messaging guides so ensure consistent communication of CCI and its products.
- Manage and execute the social media calendar including social media campaigns and the blog calendar.
- Manage the content creation process from aggregating and evaluating ideas to overseeing production (including external bloggers) to shepherding content through the approval process.
- Write blogs and other social media posts.
- Utilize management tools to schedule and post social media content to all channels.
- Support email campaigns including planning, writing, sending and evaluating.
Monitor social media channels and manage the communities
- Monitor comments, mentions, questions on Facebook, Twitter, Pinterest, etc. and respond appropriately.
- Provide feedback from communities back to CCI staff regularly.
- Design and implement a plan for facilitating a closed teacher-based community.
Performance analysis of social media efforts
- Manage and update the social media success metrics.
- Track performance based on metrics.
- Identify and test improvements related to social media efforts.
Qualifications:
- In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Excellent writing and editing skills.
- Ability to implement creative social media initiatives from conception through development and implementation.
- Experience sourcing and managing content development and publishing, especially blogging and video.
- Ability to design and manage a data-driven performance analysis process.
- Knowledge of the education reform space and ability to use industry terminology fluently.
- A positive, customer-service oriented attitude.
- At least 5 years experience in marketing with at least 2 years experience managing social media initiatives, preferably in the non-profit sector.
Please submit cover letter describing previous related work successes and resume to Elisabeth Mox (careers@commoncore.org).
American University Alum, 2013
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